By Mike Scott, Contributor, Forbes
More than 500 of the world’s largest companies have set targets to cut emissions in line with climate science. The consultancy thinkstep has
explained why the targets are such a powerful business tool, “beyond the obvious ethical reasons for working to drastically reduce greenhouse gas emissions”.
#10: Younger consumers and workers are more interested in
sustainability than their elders. In 2019, thinkstep says, millennials will overtake baby boomers as the largest generation – and climate change is their number one concern – they want to work for a company they can believe in. “Setting science-based targets is a powerful way to communicate the legitimacy of your brand to current and potential
co-workers and retain their loyalty,” thinkstep says. Read more here.
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