After the age of contagion, what’s the ‘new normal’?

By Joel Makower, Chairman & Executive Editor, GreenBiz Group

The pandemic, along with all of the bleak economic news, led me to revisit the 2016 book I co-authored with Mark Mykleby and Patrick Doherty: The New Grand Strategy: Restoring America’s Prosperity, Security and Sustainability in the 21st Century. It called for tapping into three massive pools of demand — for walkable communities, regenerative agriculture and resource productivity. Together, we said, they would create trillions of dollars of new economic activity while making our communities and our nation stronger and more resilient from any of a variety of shocks and disruptions.

Since then, we at GreenBiz have reported on a spate of studies and plans that similarly align sustainability with large-scale economic development: the circular economy (a $2 trillion opportunity), carbon tech (a trillion-dollar opportunity), sustainable food and land systems ($4.5 trillion), low-carbon cities ($24 trillion), climate action ($26 trillion) and more. As I noted last fall, trillion is the new billion. And then there’s the Green New Deal, a concept that seems to have been rekindled in the age of contagion. Read more here.

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Contractors Corner: Paradise Energy Solutions
Four brothers started Paradise Energy Solutions 10 years ago to help farmers reduce energy costs in Lancaster County, Pennsylvania. The company has since grown into six additional states and expanded into the residential and commercial markets. Paradise Energy views its mission as building trusting relationships within its communities. In this episode of the Contractors Corner podcast, Solar Power World editor-in-chief Kelly Pickerel talks with Dale Good, president and CEO of Paradise Energy Solutions, about the company’s beginnings in Pennsylvania Dutch Country and its transition into larger markets.