In this latest PV Magazine op-ed, solar marketing master Solar Fred talks about how solar businesses’ descriptions of themseves matters, and why solar is one of the best brands out there.
The solar industry’s brand is very strong, with huge bipartisan public support, so when I see solar installers and manufacturers referring to themselves as simply “energy companies,” the industry is unintentionally diminishing its brand. While I don’t believe solar companies are trying to hide their solar roots, I’d like to offer four reasons why industry marketers and communicators should elevate the word “solar” in our company brands and communications as much as possible. Read more here.
Tor “Solar Fred” Valenza is senior strategy adviser for Kiterocket’s renewable energy practice and a communications consultant for other solar and renewables brands.
ADDITIONAL RECOMMENDED READING
- Conservationists applaud Ohio plan to acquire former coal mine property, Midwest Energy News
- Welcome to the world of excess solar and “free” electricity, ReNew Economy
- Apple’s billion-dollar data center ‘puts Iowa on world stage,’ Des Moines Register
- Silicon Prairie: Apple data center puts Iowa on the tech industry map, KCCI Des Moines
- DOE grid study less politicized than expected, PV Magazine
While the final version of the Energy Department’s overdue study on the electricity system is more restrained than many of the Trump Administration’s talking points, it still relies on outdated assumptions about the U.S. power system.
- Rick Perry and his own grid study are saying very different things: The analysis finds that the grid is perfectly reliable without coal plants, Vox
- Grid reliability report shows no threat from adding clean energy sources, Windpower Engineering Development
- Solar Energy a Critical Component of Diverse and Evolving Electricity Grid,, Solar Energy Industries Association News Release
- Top three takeaways from DOE’s grid study, Into the Wind, American Wind Energy Association Blog
- Wind power costs: another 50% reduction possible by 2030, Into the Wind, AWEA Blog
- Bill McKibben: 100% Renewables Needed ‘As Fast as Humanly Possible,’ EcoWatch
- Can Business Save the World from Climate Change?, Climate Central
- Almost every country in the world can power themselves with renewable energy, Popular Science
- California utilities plot ways to prep grid for coming EV Boom, Utility Dive
- New Mexico requires utilities to consider storage in resources, PV Magazine
- Solar-Plus-Storage Poised to Beat Standalone PV Economics by 2020, Greentech Media
- California nets $640M for greenhouse gas fund in latest cap and trade auction, Utility Dive
- Government of South Australia to rely on solar energy for its entire power requirement by 2020, OpenGov
- Shell receives approval for 250 MW PV plant in Australia, PV Magazine