As 100 Percent Renewables Become the New Norm, a New Role for Utilities Emerges

By Indran Ratnathicam, Vice President, Marketing & Strategy, FirstFuel
Renewable Energy World Magazine

Portland, Ore., is one of the most recent municipalities to join dozens of cities and states across the U.S. in pledges to run on 100 percent renewable energy in the coming decades . . . While Portland prides itself on being environmentally conscious, more and more government leaders across the country are introducing similarly aggressive measures — from Midwestern cities such as Chicago and Madison, Wis., to San Diego and the state of Hawaii. A similar movement is happening at the corporate level. Leaders of some of the nation’s biggest companies are adopting 100 percent renewable purchasing initiatives. Leaders include Walmart, Nike, Nestle, Salesforce, Microsoft and Facebook, among many others, and are all part of the global Renewable Energy 100 Initiative. Per RE100’s 2016 annual report, the 90 companies in the program were, on average, already halfway to reaching their goal. Read more here.

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