Why Apple Is Getting into the Energy Business

By Peter Fox-Penner, Harvard Business Review

appleMemo to CEOs who don’t consider themselves in the electricity business: You may not be in the power business today, but you’re more than likely to be in it tomorrow. Consider Apple, hardly a byword in the energy business. This summer, the company applied for federal licenses to sell directly to customers the excess renewable energy it generates on its new campus and in facilities across Oregon, Nevada, and California . . . A new study by the National Renewable Energy Laboratory estimates that business rooftops contain 3.2 billion square feet of space that is usable for solar, enough to power 14% of U.S. electric demand. Solar energy can also be contracted, much more cheaply, from dedicated off-site facilities, with any surplus resold into the market.
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